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Shang Rila Hotel Strategic Plan Analysis

Shang-rila Hotel strategic plan analysis

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Title: Shang-rila Hotel strategic plan analysis

Essay Details:

Subject: Business

Author: Jayne G

Date: November 27, 2015

Level: University

Grade: A

Length: 16 / 4646

Essay text:

It was this concern that led to the introduction of the "Shangri-La 2000" strategic plan. In this essay, the changes in the company brought about by the plan will first be discussed, then the existence and cause of subcultures as well as the ideal way to manage these subcultures will be analyzed. The essay will end with suggestions on how the Kowloon Shangri-La hotel could succeed in becoming the dominant force in Hong Kong. A Brief Picture of Shangri-La Well known for its eccentric name and guaranteed quality whenever you pay for its service, Shangri-La Hotels and Resorts (SLA) is a deluxe hotel chain setting its sites in Asia founded by the Malaysian-Chinese tycoon Robert Kuok in 1971...

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