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Essay text:
My report was based on several information found in financial newspapers (The Economist, Financial Times etc.), from the internet (www.ryanair.com, www.britishairways.com and infotrac?) and independent analyst reports.
My findings where strategies used by British Airways and Ryanair differ a lot because Ryanair focuses on low costs and British Airways focuses on high quality service and strong brand. I also found that British Airways has a complicated situation in a weak industry as it has to make many strategic adjustments. Its diverse choice of prices and services underlines its current stability...
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