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Therefore things can go wrong and need to have a recovery mechanism in place eg. service guarantee ? money back if does not arrive in 30 mintues.. Technology has had an impact on this as it allows consistency ? when you log on it is always the same computers do not "BHD" (bad hair day).
Inseparability ? simultaneous production/consumption. The service is conducted face to face. Technology had a great impact on this as you do not have to line up on the internet to do banking.
Perishability ? there is no shelf life for services. This means that there will be discrimination in price. Will sell plane tickets for lower price at last minute to fill the seat because the flight will be made whether all seats are sold or not and it is better to have "BIS" (bums in seats)...
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