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Essay Details:
Essay text:
9
Saga and the Servqual 5 Gaps Model. 9
Why Should Businesses use the Gaps Model. 11
Closing the Gap. 11
Saga Closing the Gap. 13
Bibliography. 15
Task.
This section will look at the steps which the company needs to take across all the services offered, or to be offered by Saga to build mutually beneficial relationships with its customers and the importance of understanding its customers.
Saga.
The Saga group (Saga.co.uk, 2007) look to offer the provision of high quality services for the over 50s. These include holidays including cruises on there own ships, an award winning magazine, insurance and financial products as well as there own radio stations...
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