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Essay Details:
Essay text:
To sustain the success of the store in the long-term it is vital know the customer, their preference and offer them value beyond their expectation. The project is focused to know the customer and merchandize preference for the TKB Rampur store.
The objectives of the study was to segment the whole customer base into ABC category of customers, identity their attribute preferences and merchandize preferences i different product categories.For meeting the objectives a sample size of 150 was selected within the radius of 2.5km, around the TKB Rampur. A household was selected as sampling unit and the family member of the household was taken as representative while interviewing...
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