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The countries population is about 16 million people including urban, suburban and rural parts. We focus on all big business companies of the MICE market within the Netherlands. There is a number of leading multinational concerns in the Netherlands for example Shell (Royal Dutch Petroleum), Philips (electronics), Unilever (foods, and other), Heineken (beer), Ahold (retail), ABN AMRO (international banking), ING (international banking and insurance), AKZO (chemicals).
2.1.2 Demographic segmentation
Demographic segmentation means that you divide the market into segments such as age, gender, income, occupation and education etc...
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