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Essay Details:
Essay text:
All these activities can be described using a value chain…”
(Porter, 1985: pp. 36)
Porter (1985) argues that firms achieve competitive advantage via implementation of successful generic strategy (i.e. differentiation, cost leadership, focus) in the chain of a particular firm’s business unit activities. Porter classifies these as either primary (inbound logistics, operations, outbound logistics, marketing & sales, and service) or support activities (procurement, technology development, human resource management, and firm infrastructure). Porter defines primary activities as those ‘involved in the physical creation of the product and its sale and transfer to the buyer as well as after-sale assistance’ and support activities as those which ‘support the primary activities and each other by providing inputs, technology, human resources, and various firmwide functions’...
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