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Essay text:
This may be due to the fact that one of the client's main aim is to "help provide children with healthier food" (GMID 2007). Secondly; the client has not fully taken into account the changing lifestyles of people and their demands, emerging markets within the health drinks market such as health snacks have not been considered by the client and must be if they wish to expand their business and move away from being known as a one product business.
Table of Contents
Introduction ? Page 5
Problems & Opportunities ? Page 6
Research Objectives ? Page 7
Background Information
The changes in culture in the UK? Page 8
The changes in demographics ? Page 9
Conclusions & Recommendations ? Page 10
Bibliography & References ? Page 11
Appendix ? Page 12
Introduction
The fruit juice and health drinks market has, over the past couple of years, seen a massive growth both in terms of sales and of the increasing demographic of customers that are choosing to purchase the products, especially at the expense of carbonated drinks...
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