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Essay Details:
Essay text:
Sealed Air will face further erosion of its US market share.
Based on the analysis of the AirCap® product as well as on the analysis of the market, we will answer questions regarding Sealed Air's reaction to its new competitor GAFCELL and the opportunity to introduce a new uncoated product in the market.
We will make marketing recommendations on how to introduce this new product and in which geographical market to launch it in order to maintain Sealed Air as a leader of the protective packaging market.
3. QUESTIONS
3.1. What should Sealed Air be trying to accomplish in any decision it makes in response to the GAFCEL threat?
? It should be trying to gain back the market share that was taken by GAFCEL and it should ensure it does not loose anymore market share...
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