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However, Seagram's is lacking the instrumental leadership necessary for this reorientation to be successful. Specifically, the questions raised by management at the end of the values training program suggest that the three critical elements of instrumental leadership ? structuring, controlling, and rewarding ? have not been fully addressed. Without these, the new value system will not be "reinforced and institutionalized" and may fall victim to becoming "another program of the month".
Bronfman has not structured a sufficient mechanism to ensure the value system is sustained over time. No processes are in place to handle the recommendations for action raised by participants in the training program...
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