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By doing this, they formed a strategy which was “1+1=3”, which stated that not only they would continue with both banks aims but also add more than the average bank to make them unique for clients. Giving them kind of an edge over the competition.
Scotiabank came to Peru in 2006 and it found it really hard to try to just snatch the clients from the competition, which were older and known to the people, as they were merely the newcomers and risky to make a sudden change without, letting the clients get used to the idea. So they developed a Marketing campaign to adjust to these very needs, before even establishing themselves in Peru...
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Common topics in this essay:
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