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Essay Details:
Essay text:
Fonterra has a total asset of over $12 billion and a total operating income of over $13 billion. It employs more than 15,000 employees. The company is owned by over 10,000 farmers across New Zealand. It was founded in 2001 when two major companies merged. At the moment Fonterra is in the industry of manufacturing and retailing. The company’s primary products are milk, butter and cheese.
Contemporary Issue:
The contemporary organisational issue facing Fonterra is the probable loss of its reputations among the diary market due to the San Lu crisis in China. This has a negative impact on Fonterra’s products explicitly, not only to its foreign investment portfolios; which has a total investment valued at over $120 million prior to the crisis...
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