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Therefore, any decline in the economy that can impact those customers will definitely impact the company as well.
? POLITICAL-LEGAL
No aspects of the political or legal environment are expected to influence our decision.
• The Industry
o Competitive Situation
Schwinn has lost considerable market share due to its failure to capitalize on the increasing popularity of mountain bikes and the decline in popularity of its road bikes. Manufacturers such as Trek, Cannondale, and Specialized have become the standard for these very successful bikes leaving Schwinn in serious trouble. Since the beginning of mountain biking dominance, in the early 1980s, Trek Bicycles have become the standard, pulling almost a quarter of the entire bicycle market’s revenue in 1995...
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