Schwinn Bicycles

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Title: Schwinn Bicycles

Essay Details:

Subject: Business

Author: Maybelle H

Date: December 6, 2015

Level: University

Grade: A

Length: 7 / 2004

Essay text:

Economic Historically, the company has been the biggest U.S. brand in its category with up to 25% market share. Nowadays, it has lost that position as market leader and scrapes a mere 5%. Schwinn was recently sold to the Zell/Chilmark Investment fund, who is trying to turn it around by injecting new money and trying to reposition the brand from the low-end of the market to the high-end one. The company has had to face a major downsizing (from 300 employees to 180) as well as having its headquarters changed from Chicago to Boulder. iii. Political-Legal - No known political-legal issues are mentioned in the case...

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