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If a competitor offers a high quality cheaper substitute, consumer spending for Will’s product may change. These substitute products can create the need for Will Bury to change the price of his product. Pricing his product too high, may decrease his revenue.
PRICE CHANGE DUE TO FEES
Resources are items that are needed to produce a product. Will Bury have to have the legal right to digitize copyrighted books. If Will decides to digitize copyrighted books, he incurs a $5 fee. Because of the $5 fee, the total price per copyrighted products increases. Consumer spending for Will’s product may change...
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