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Through out its first decade of progress, the company had focused on designing, manufacturing, and direct marketing of its great product, by using the American materials and craftsmanship.
It was not until 1995, when the company had started experiencing serious problems in terms of its profitability, and sustainability. This was evident as two of its CEOs had resigned from their seats in the next few years.
On June 20th, 1995, the company's founder John Sortino had stepped down when he recognized that the future success of the company depends, rather, on its smooth transition, from the entrepreneurial venture to the professionally managed organization...
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