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Essay text:
This is because, Italian sausages are generally eaten during dinner time and female head of household has to be able to make a dinner which pleases everyone in the house, makes sure everyone wants to have the dinner and also wants to make a good job of the recipe. A similar survey for breakfast sausages suggested that it is cooked 75% by women and 25% by men.
The “Positioning” concept options for this Business:
The initial positioning concept options for this business were:
• Family Connection
• Clever Cooking
• Confidence
• Appreciation
• Quick and Easy
• Tradition
Out of these 6, additional research made it possible for them to reduce the potential positioning concepts to “Family Connection” and “Clever Cooking”...
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