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Essay text:
In 1994 sales began to drop and was attributed to several factors: Narrow product line, lack of innovation and adaptation to market trends, resistance to expand the dealer network, and formidable competition from domestic and foreign rivals.
|Strengths |M |I |R |Opportunities |M |I |R |
|Quality Products |3 |3 |9 |Economy/High gas prices |3 |2 |6 |
|Excellent customer service |3 |3 |9 |Demographic shift |2 |3 |6 |
|Good Company Image |2 |2 |4 |Sociocultural/ Green movement |2 |2 |4 |
|New product entry |3 |3 |9 | | | | |
|Weaknesses |M |I |R |Threats |M |I |R |
|Lack of innovation/adaptation |-3 |3 |-9 |Economic downturn |-3 |3 |-9 |
|Narrow Product Line |-3 |2 |-6 |Competition |-3 |3 |-9 |
|Limited Distribution |-2 |2 |-4 |GM on the downfall |-3 |3 |-9 |
|Unclear Marketing Strategy |-3 |3 |-9 |Changing customer needs/tastes |-2 |3 |-6 |
|Limited Financial Resources |-3 |3 |-9 | | | | |
A...
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