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Essay Details:
Essay text:
on the L-Series car. In addition, overall styling of the vehicles needs to be addressed.
_____ Key drivers of change in the industry (e.g., driving forces):
The trend in vehicles has moved towards larger sedans and SUV's, and the ones who are purchasing smaller vehicles are looking for cars more sporty than the models Saturn offers.
_____ Competitor Strength Assessment (Competitor strengths & weaknesses,
primary strategies of each competitor (e.g. low cost leader, focused differentiation, prospector, reactor, etc.), Porter's 5-forces assessment):
Hyundai- cost leadership strategy, breadth of product line is low
Kia- cost leadership strategy, breadth of product line is low
Ferrari- differentiation strategy, very high price, breadth of product line is low...
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Common topics in this essay:
- Cost Leadership and Product Differentiation
- GM Saturn Case Study
- Marginal utility theory, product differentiation, and revenue/profit maximization
- Product Pricing
- Product Pricing
- Product differentiation
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- Saturn Case Analysis
- Saturn Case Study Analysis
- Saturn Case Study
- Saturn Case Study
- Saturn Module II Case Analysis
- Daimler Chrysler (Case Study) - Potential Obstacles, Differentiation Strategy High Pay
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