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The existing retailers should understand their customers well and need to figure what kind of pricing strategies and offers will the consumers accept and willing to pay for. They need to offer better quality product, should learn to keep their customers happy, they should give them new offers and discount specially too loyal customers. They should have different loyalty programs for their valuable customers to keep them happy and make them coming back to you again and again. They should establish a good data base to track their customers; their preferences and their shopping behaviors to be able to better satisfy them...
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