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I would also consider my market reach. For instance, if I am only considering distribution with the Midwest I need to pick my group from the Midwest. Consumers from various locales throughout the country vary due to geographical location. Conducting additional studies may be cost prohibitive though. The group would have to be a manageable size of minimum of six but no more than ten.
Before conducting the taste test I would determine the goals and objectives of the focus group. The objectives need to be clear and concisely stated so that the focus group facilitator can keep the group on track. Additionally, these goals and objectives can be used to develop questions to be utilized during the taste test...
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Common topics in this essay:
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