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These are its strategy in view of the external market. SAS also maintains an internal strategy in terms of employee satisfaction since it is a knowledge based business with continual need to develop new software. Jim Goodnight, CEO of SAS, developed these 3 strategies to be in lieu with the long term focus which is the driving factor. Implementation of these strategies requires high investments both in R&D and employee satisfaction. More than 30% of its revenue is invested in R&D, which is around twice the industry average. This results in keeping technology and product range ahead of the competition...
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