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He believed that it was essential for a company to respect its people, to inspire them and to share the fruits of its success with those who contributed to its long term value. His aspiration was for Starbucks to become the most respected brand name in coffee and for the company to be admired for its corporate responsibility.
After being away from this post for eight years, Schultz resumed the post of CEO as of January 2008. During those years, he remained as chairman and had an active role at the company. He wants to refocus the entire organization on the Starbucks experience, by going back to its heritage and what made the company so successful in the first place...
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