Sara Lee Bakery

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Title: Sara Lee Bakery

Essay Details:

Subject: Business

Author: Peter B

Date: June 12, 2016

Level:

Grade: A

Length: 4 / 1141

Essay text:

The centerpiece of Barnes’s transformation plan was the divestiture of weak-performing business units and product categories accounting for $8.2 billion in sales (40% of Sara Lee’s annual revenue). Barnes believed that Sara Lee would be better off concentrating its financial and managerial resources on a smaller number of business segments where market prospects were promising and Sara Lee’s brands were well positioned. In its retrenchment initiatives, Sara Lee divested seven business units Direct Selling (US Retail Coffee-except Senseo-, European Apparel-included Sara Lee Courtaulds-, European Nuts and Snacks, US Meat Snacks, European Meat) and spun off Sara Lee Branded Apparel (Hanesbrands)...

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