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The "new management initiative" launched by Chairman Kun Hee Lee in 1993 aimed to change SEC's direction of growth: once costs were under control and products were made, SEC changed its focus from low-end commodities to high-end premium goods. Currently, SEC has become a world class brand among the top companies preferred globally.
The following essential changes were implemented during different stages of their turnaround strategy:
Vertical Integration ? Kept manufacturing as a core internal competence
? Internal manufacturing units have to compete with outside companies for supplying components for production of finished goods
? Flexible to plant locations where costs were low (i...
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Common topics in this essay:
- Company Strategy
- Marketing Strategy of Samsung Mobile
- SAMSUNG ELECTRONICS CO., LTD.
- Samsung - Turnaround Strategy
- Samsung Electronics Strategic Analysis
- Samsung Electronics
- Strategy for medium-size manufacturing company to improve overall performance
- Successful company strategy
- The Turnaround Ford Motor Company
- The marketing strategy about the products of company
- which concept or combination of concepts will you follow to increase the sales of your product that is a lower priced shaving blade for lower-middle class males of Bangladesh living in urban & village areas? Explain your choice of strategy with va...
- Samsung turnaround strategy
- Case Study - Samsung Electronic Company
- Samsung Electronics
- Samsung Strategy
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