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It is difficult to obtain a telecommunication license; successful applicant has to undergo through a form of competitive evaluation, such as a comparative evaluation process.
The bargaining power of buyers (High)
Buyers easily switch cost with the increased of choices of mobile companies and furthermore their products are quite similar to each other; they will switch to those who have better offering and low cost. Buyer might backward integrate to set up its own mobile company, hence, causing a threat to existing companies. Since there are few and concentrated buyers and only having a few alternative buyers in the market, the industry has no choice but to negotiate with the buyers...
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