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( awareness is good, generating significant demand in some product categories, but where the brand image had to be re-inforced to improve repeat-purchase probabilities
• Seen by many consumers as a value brand
• Increasingly viewed by consumers and trade partners alike as reliable, up-and-coming, credible, etc.
In Europe
• Stronger image in southern countries like Spain and Italy than in northern Europe.
• Consumers in these countries don’t have entrenched brand preferences as they do in Northern Europe ( Ex: Germans fiercely loyal to German brands)
Emerging Markets
• Samsung brand stronger In Emerging and developed markets...
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