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Now, Lone Star Stone is on the verge of launching Geo-Stone, a new consumer product for the Do-It-Yourself and home-improvement fans. The name Geo-Stone was chosen to capture the purity of the natural, reformed stone veneer.
Lone Star needs to promote several messages when introducing the Geo-Stone product. The single most important message that needs to be communicated is fact that natural stone is used to manufacture the product. Lone Star wants to promote a quality product that consumers can buy and install proudly. Other messages that need to be instigated are Geo-Stone's ease of usage with no need for restructuring, its multiple uses around the home and landscape (interior/exterior walls, gardens, pool walls, fireplaces and chimneys), and its competitive pricing against true stone blocks and competitive stone veneers...
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