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Fully redirect all of it’s efforts to get Trojan Horse (TH) product to market quickly so that they can showcase it at the SA conference. This would be necessitated by the financial situation of salesoft Inc as analyzed in this document. They can concentrate on getting the PROCEED product out after demonstrating TJ.
2. Adopt a customer oriented value-based pricing for Salesoft and price it at a higher entry point of $1000 for the computer hardware market.
3. Clearly choose the computer hardware industry as their target market segments and spend minimal time and effort in getting involved with selling to financial sector industries...
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