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The demonstration is either a group or an individual method, depending on whether the audience is a group or an individual.
The Lesson
This ancient instructional method, in use before the invention of printing is used extensively in sales training. Trainees mainly watch and listen, although some versions of lecturing permit questions. The Lesson features passive, rather than active, trainee participation. Its main weakness is that teaching is emphasized more than lea ringing. But a Lesson can be effective, provided that the Lesson is able and enthusiastic and uses examples, demonstrations, and visual aids...
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