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Essay Details:
Essay text:
In the following report will investigate into the sales and selling opportunities for the product and how can Infantino approaching to the target market.
The definition of baby products market has a very small and clearly defined, consumer base on the babies under 2 years old, which has been shrinking over the past two decades as the birth rate has declined. Infantino choose this period to operate its marketing and sales strategy though the investigate according to the PEST Analysis, form the angle of political, economic, social and technological factors, evaluate the current infant products market situation in UK...
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