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However, as a salesperson is often only capable of being well versed with one product, multiple salesperson who are specialized in different products from the selling organization had to be deployed to meet various customer needs and demands which constitutes the sales force (Webster 1980, cited in Sharma 2007).
As computer hardware and software improvements gradually follow over the years, small and larger firms started to recognized that some amount of sales function can be made more efficient with sales force automation (Engle & Barnes 2000).
Sales force automation is the digitalizing of analogue sales through information technology (Rivers & Dart 1999)...
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Common topics in this essay:
- Hewlett-Packard Company
- Ethics And Compliance - Hewlett Packard
- Hewlett Packard (HP) Culture
- Hewlett Packard Business Report
- Hewlett Packard Case Study
- Hewlett Packard
- Hewlett Packard
- Hewlett-Packard Leadership
- Hewlett-Packard
- Hewlett-Packard: The Flight of the Kittyhawk
- Media Comparison of Hewlett Packard
- SWOT analysis of Hewlett-Packard.
- Sales Force Automation
- Good Products, Bad Products
- Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.
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