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These choices about which markets to focus on, which segments within these markets to target, with what message and through what medium, are all choices which must be informed by deep insight and understanding about markets and customers
As South Africa moved into the era of democracy, the nation was captured by the promise and potential for tourism and the benefits it would bring to the people of our country. The strong growth we saw in overseas arrivals in 1996/7 convinced many that South Africa was on an upward swing that required relatively little effort to sustain. The optimism of the period was perhaps most strongly reflected in government policy documents which
suggested targets for tourism arrivals as high as 15% growth per year for the period up to 2010...
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Common topics in this essay:
- Tourism and the media - South Africa
- Role of Trade Unions in South Africa
- A Study Of The Factors That Will Increase The Number Of Chinese Tourist Visits To South Africa, With A Particular Reference To The Chinese Tourism Industry In Shanghai.
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- South Africa
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