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Essay Details:
Essay text:
SWOT analysis is helpful in matching a firm’s resources and capabilities to the competitive environment in which it operates Therefore, it is important in formulation of strategy and is a vital element of the strategic planning of a firm. I have decided to conduct the SWOT analysis of Puddle Jumpers Airlines, Inc. which is a new consumer airline in its formative stages.
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Strengths:
Puddle Jumpers Airlines have experienced and creative leaders. They had previously managed Private Jet Airlines and enlarged its operations from a single Boeing 727 to a fleet of 16 MD80 series aircraft and increased revenues to $130 million in a two year period from 1992 through 1993...
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