S.A. Chupa Chups

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Title: S.A. Chupa Chups

Essay Details:

Subject: Business

Author: Paula S

Date: January 17, 2014

Level: University

Grade: C

Length: 3 / 869

Essay text:

Granja Asturias, a sweets manufacturer in Asturias (central north Spain), the company that he has been working for as a general manager for two years, to impose a change in its strategy from concentrating on selling hundreds of sweets products in just one market to concentrating only on producing one product but for several markets, he decided to takeover the company and rename it to Chupa Chups. As a result of the takeover, the company imposed the new strategy right away and with the vision of Bernat, it chose to concentrate on lollipop as its only product. Bernat came up with an idea of lollipop on a stick after remembering how children would get stain on their clothes from consuming sweets...

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