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Since then Ryanair has grown substantially and successfully. The company currently has 146 routes to 84 destinations in 16 countries, and carries more than 15 million customers annually. Ryanair aims to be Europe?s largest airline in 8 years (www.ryanair.com).
2 ANALYSIS OF THE EXTERNAL ENVIRONMENT
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This is a crucial part of a strategic analysis because organisations do not exist in a vacuum, they are part of a complex world and many factors can influence operations, beneficially and unfavourably.
However, these can be difficult to comprehend due to their complexity, diversity and fast changing nature...
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