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In my opinion one can identify four major aspects which constitute the company’s outstanding cost position. First, Ryanair uses only one kind of plane, the Boeing 737. Through their fleet commonality the company is able to limit costs for maintenance and staff training on the one hand and by choosing the Boeing 737 gain important seating capacity on the other hand. Second, Ryanair’s management of staff costs and productivity is a very interesting approach. They do pay salaries above-average, but therefor the staff is also encouraged to maximise the number of flown sectors per day which therefore leads to improved productivity...
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