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Ryanair’s objective is to establish itself as Europe’s leading low fares scheduled passenger airline through continued improvements and expanded offerings of its low fares service. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. Ryanair followed a few strategies that keep it operating and remain the top of Europe’s low cost budget airlines. They followed a strategy of cost focus. This includes:
• Low fares.
The airlines served a class of flyers who looked for functional and efficient service rather than luxury...
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