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After three weeks of searching for candidates from country managers, senior management in Disney had decided the individual they had wanted for vice president was actually Dennis Hightower.
In becoming as vice president Hightower would face many challenges. Hightower realized he would have to develop a strategy that would unify Europe, grow the business beyond any one individual area, and introduce critical thinking and creative approaches-all in three months! Hightower first had to take care of the internal environment.
Disney in Europe was previously segregated into different countries. Each country’s manager had configured their operations to suit their markets...
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