Ryanair

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Title: Ryanair

Essay Details:

Subject: Business

Author:

Date: November 4, 2012

Level: University

Grade: A

Length: 5 / 1492

Essay text:

Ryanair's objective is to maintain its position as Europe's leading low fares airline, operating frequent point-to-point flights on short-haul flights, mainly out of regional and secondary airports. The heart of Ryanair's strategy is based on providing a no frills service with low fares designed to stimulate demand, particularly from budget conscious leisure and business travellers who might otherwise have used alternative forms of transportation or who might not travelled at all. Following on from this I looked at the external environment that affects Ryanair, to get a brief idea of the possible opportunities and threats...

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