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They decided on the market development model or adding more of the same restaurants in new markets. One of the primary indicators used to determine which markets to enter was the countries beef consumption. The other (3) main factors that were also taken into account were population, urbanization and per capita GDP. Some other indicators that were first discussed but determined difficult to determine were high disposable income, eating habits of locals, legality of imported US or Australian USDA Prime beef, and affinity to US Brands.
Variable needing additional review would have been a more comprehensive review of competition in local markets...
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