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Essay text:
Petersburg.
In consenting to an interview with Expert, Rogachev strictly defined the framework of the conversation: “Today, the main factor in a company’s competitiveness is its ideology. I would like to talk about this, and not about myself and my own achievements.”
Expert Magazine: What do you mean by the term “ideology”? It’s a rather vague notion.
Andrey Rogachev: To put it briefly and simply, an ideology is a system of principles and standards of conduct that a company and its employees use when they do business on the market. It is possible to choose a milder word, one often used in business literature: culture...
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