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Essay Details:
Essay text:
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|Response to Task A: Kimberly Richardson |
|Tera Tech is experiencing decreased sales due to the lack of analytical capabilities of the CRM product which presents the company |
|with the opportunity to develop an enhanced version to retain current and attract future customers, improve sales and stay above |
|the competition. (Kim Richardson) |
| |
|Problem: The introduction of TeraTech’s new Customer Relationship Management (CRM) analytical model does not receive a good |
|reception from potential customers. |
|Opportunity Statement: The continued development of a well thought out strategic marketing plan to launch the new product could |
|regain customer satisfaction and stimulate sales growth to as much as 20% CRM is one key component for a successful return on |
|investment for TeraTech...
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