Running Tech
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Title: Running Tech

Essay Details:

Subject: Business
Author:
Date: August 2, 2012
Level: University
Grade: B
Length: 10 / 2834

Essay text:

| |Response to Task A: Kimberly Richardson | |Tera Tech is experiencing decreased sales due to the lack of analytical capabilities of the CRM product which presents the company | |with the opportunity to develop an enhanced version to retain current and attract future customers, improve sales and stay above | |the competition. (Kim Richardson) | | | |Problem: The introduction of TeraTech’s new Customer Relationship Management (CRM) analytical model does not receive a good | |reception from potential customers. | |Opportunity Statement: The continued development of a well thought out strategic marketing plan to launch the new product could | |regain customer satisfaction and stimulate sales growth to as much as 20% CRM is one key component for a successful return on | |investment for TeraTech...

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