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Headquarted in a small rural German town called Guetersloh, the company did not enter the US market until 1986 through the purchase of several companies, one of which was RCA Records, a label that had put its name on the map in the 1950's through one artist: Elvis Presley. The acquisition of RCA elevated Bertelsmann Music Group (BMG) into the ranks of the "Big Six" record companies. The other five companies ? CBS, Warner, PolyGram, MCA, Capitol-EMI ? and BMG were responsible for supplying 80% of worldwide music sales at that time.
Rudi Gassner became CEO of BMG International in 1987. At that time the company operated in 17 countries with headquarters in New York...
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