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Essay Details:
Essay text:
Just like
its competitors, RCCL have been facing a few challenges (see below), especially after the 9/11
incidence in 2001. The key decisions that RCCL needs to make at present are: how aggressive
(how fast and how much) should the company invest in IT innovation (specifically, the
implementation of the Leapfrog Project), and how to ensure such decisions align with company’s
objectives.
Analysis
As mentioned previously, RCCL is facing a few challenges (both intrinsic and extrinsic)
common to this competitive industry. These challenges include: decreased number of travellers
after the 9/11 incidence, a generallly depressed economy, prevalence of SARS and Norwalk
virus scares, geopolitical uncertainties, last-minute booking of clients, and general price-cut
across industry due to severe competition and increased supply...
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