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Essay Details:
Essay text:
The problem lies in whether or not this will “cheapen” the experience for those who feel as though they are getting away from the “cookie-cutter norm” of other corporate luxury hotel chains.
Conclusion
Rosewood should not add its name to existing properties until it has developed its brand image into being synonymous with a unique luxury experience.
Reason
The thing that has set Rosewood’s estates apart from places like The Ritz and Four Seasons is that the people who stay at the Rosewood properties enjoy them because of the uniqueness of each individual property, and the lack of the feeling that corporate involvement tends to bring with it, whether they know that there is a corporation behind it or not...
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