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Essay Details:
Essay text:
Competitors include 2 groups of luxury hotels: corporate branded (Ritz-Carlton and Four Season) and “collections” of individually branded unique hotels (Orient-Express).
-“Sense of Place” philosophy- each hotel has a local character and culture of the given location. Architecture and history in implemented in each individual hotel which is very different approach than chain-like competitors. This was a power tool that Rosewood had!
Cons- Rosewood is considering a new brand strategy because:
-“Emphasis on individual property brands was not working from a number of fronts. Guests are seeking a unique Rosewood property experience and are not making the connection between Rosewood properties and are increasingly indentifying with other strong hotel brands...
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Common topics in this essay:
- The Guest
- Be Our Guest
- Cross Cultural Business Experience in Middle East
- Cross Cultural Issues In International Business
- Cross-Cultural Challenges When Doing Business In China
- Cross-cultural awareness
- Cross-cultural differences between doing business in France and China
- Rosewood Harvard Business School
- Rosewood Hotels Nad Resorts
- Rosewood Hotels
- The Guest
- cross cultural awareness for the international manager
- Guest House
- Hotels
- how hotels can promote a more environmentally free approach to hotel operations and benefit from guest's support
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