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RONA operates a network of more than 670 corporate, franchise and affiliate stores of various sizes and formats. (RONA, 2007). RONA will use the franchise as mode of entry. Franchise can reduce the risk. Open a business in another country is risky. Franchise??s major benefit is risk minimization.
Implement strategy
RONA will be located at the capital city of Malaysia, Kuala Lumpur, because this area is the heart of country??s business life. It is the biggest city in the Malaysia. It contains around 14 million population. This location can attract more customers. Our franchise store can use the professional advertising promotes that we are the Canadian distributor and retailer of hardware, home improvement, and gardening products...
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