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Cellular subscribers are expected to grow 80 per cent by the end of financial year 2003 to touch 1.15 crore. Cellular telephones would account for 20.5 per cent of the total telephone connections in India compared to 14.4 per cent last year. However, the cellular density would still remain a low 1.1 per cent compared to the fixed teledensity of 4.3 per cent.
Factors that make mobile marketing lucrative
»Direct
»Personalized
»Targeted
»Interactive
» 24hours a day, 7 days a week
Companies with a market demographic that's a close fit with those of today's wireless devices would definitely consider wireless marketing and advertising...
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