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with price 5.68$/gal during 4 weeks
Cost of 1gal diluted fluid = 2 x 5.68$ = 11.4$
Disposal cost = 50gal x 1.36$ = 68$
Total costs = 11.4 + 68 = 79.4$
Total costs per week = 79.4$ / 4 = 20$
For small shop = 22 x 20$ = 440$/week
· With Kathon MWX? Usage 7weeks
Cost of 1gal diluted fluid = 11.4$ + 2pack x 2$ = 15.4$
Disposal cost = 50gal x 1.36$ = 68$
Total costs = 15.4 + 68 = 83.4$
Total costs per week = 83.4$ / 7 = 12$
For small shop = 22 x 12$ = 264$/week
2. Why isn't MWX selling?
Lack of positioning due to
· Difference in perceptions between end users and company. Company see themselves as industrial suppliers while consumers viewed their products as consumer package good
· mistakes was the lack of fit between product and company's culture...
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